CMP | Concept for Individual Presentation

I have now entered the second half of my Creative Media Practice module, which requires me to “conceive, develop, implement and finally present, a novel narrative media project” (Creative Media Practice Module Guide, LJMU). The idea is to collate all of the methods I have learnt from the past four mini-briefs, and then exploit the best technique(s) to tell a narrative.

I have chosen to do a modern adaptation of the classic fairytale, Cinderella. I will be implementing both split screen and QR codes to enhance the narrative, enabling the audience to see the separate lives of the two main characters. I feel that this can benefit the audience’s entertainment, using Hitchcock’s Theory of Suspense. The audience will know what is happening in Cinderella’s life, which is causing her to leave the ‘Prince’ without notice, causing suspense as the ‘Prince’ is left clueless.

Also, the QR codes allow the audience to see the main characters personal lives through their mobile phones. The narrative is designed so the QR codes can be seen as clues. It is essential for the audience to use the QR code facility, especially to find out the true conclusion.

My adaptation will be called ‘Elle’, starting with a young man and woman dancing at a party. The woman whispers in the mans ear and they both disappear to different locations. The split screen will show him going outside, implementing a QR code that reveals he is texting a friend asking where he is. The second screen will show the woman in the bathroom mirror, reapplying her make up.

A QR code exposes an alarm that startles her whilst in the bathroom; the note attached to the alarm simply reads ‘Alex’. She starts to run from the party, fleeing past the man she has spent the night with, dropping her bracelet on the way. He shouts for her, the split screen becoming one as she goes into the distance. He notices she has dropped her bracelet and picks it up.

A series of QR codes and split screens then take the audience on a journey of discovery, learning that she had to flee to give her ill brother his medication. The narrative goes on to show how much the man has fallen for the woman. Putting a picture of the bracelet on Facebook, asking his friends to share and help him find the woman who owns the bracelet. He needs to find her. The woman, on the contrary, is sat at home, caring for her brother. A text comes from her friend directing her to the man. She is overjoyed and adds him on Facebook. The story ends there, with the audience knowing that this is just the beginning for the new couple.